Set could score the third-largest streaming week ever for an album by a woman.
Billie Eilish’s When We All Fall Asleep, Where Do We Go? is getting bigger. Industry forecasters suggest the album, which is on track to debut at No. 1 on next week’s Billboard 200 chart, could now launch with over 275,000 equivalent album units earned in the week ending April 4. That’s up from the first-week estimate of 250,000 reported on Sunday (March 31).
The set is aiming to bow with 2019’s second-biggest week for an album in total units, the second-largest week of the year in terms of album sales, and the third-biggest streaming week ever for an album by a woman.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the April 13-dated Billboard 200 chart (where When We All Fall Asleep could debut at No. 1) is scheduled to be revealed on Billboard’s websites on Sunday, April 7.
If When We All Fall Asleep opens as expected, it will log the second-biggest week for any album in 2019, following the debut frame of Ariana Grande’s Thank U, Next, which launched with 360,000 units earned, according to Nielsen Music.
Of When We All Fall Asleep’s first-week estimate of 275,000 units, album sales may comprise over 130,000 of that sum. That would secure the set the second-biggest sales week of 2019, trailing the opening sales sum of Backstreet Boys’ DNA, which bowed with 227,000 copies sold. (Both DNA and When We All Fall Asleep had a concert ticket/album sale redemption offer assisting their first weeks.)
Further, When We All Fall Asleep may tally over 170 million on-demand audio streams for its songs in its first week. That figure would represent the third-biggest streaming week for an album by a woman, following the debut weeks of Thank U, Next (307.07 million) and Cardi B’s Invasion of Privacy (202.65 million).
When We All Fall Asleep, Where Do We Go? was issued on March 29 Darkroom/Interscope Records. It’s Eilish’s second release, following Don’t Smile At Me, which peaked at No. 14 on the Jan. 26-dated chart.