The Notorious B.I.G. has lived on through various posthumous albums and collaborations with brands that kept his legacy alive years after he was gunned down on March 9, 1997. On Wednesday (July 14), Budweiser announced their brand new collaboration with the Christopher Wallace Estate, “The Notorious B.I.G. Tall Boy Budweiser Cans.”
Available exclusively in New York City, the limited-edition cans come with a design inspired by the late rapper’s legendary career. It features a hand-drawn sketch of Biggie with phrases such as “Brooklyn’s Finest” and “King of New York” all over the can. The Brooklyn skyline is also present, and lyrics from Biggie’s Ready To Die album hit “Unbelievable” replacing the beer company’s creed on the can.
Fans can also get their hands on a limited-edition line of Biggie-Budweiser merchandise, available on shopbeergear.com. The collection features t-shirts, sweatshirts and sweatpants decorated with symbols of Biggie mixed in with Budweiser’s iconic logo.
“I am honored to know that a brand such as Budweiser wanted to celebrate my son in this way,” Biggie’s mother Voletta Wallace said. “Christopher’s legacy and brand value is extremely important to myself and the family and memorializing him on the can of an iconic beer brand as Budweiser is something I believe he would be happy with.”
“The Notorious B.I.G. Budweiser Tall Boy can is the most iconic can collaboration we’ve done to date,” Daniel Blake, Group VP Marketing, Budweiser & Value at Anheuser-Busch said. “We’re grateful for the collaboration with the Christopher Wallace Estate and Biggie’s mother Voletta Wallace to bring this special can to life so that we can celebrate the legacy of the greatest rapper of all time.”
Budweiser will also be holding a live concert in Brooklyn’s Prospect Park Bandshell on August 19 to celebrate the life of Biggie Smalls. Busta Rhymes, Lil Kim, The LOX, DJ Steph Cakes and more will take the stage. The concert is free and open to the public 21 and over. To reserve a ticket, visit us.budweiser.com/CelebrateBiggie.