Five years since the release Let’s Talk About Love, BIGBANG’s Seungri (Lee Seung-hyun) is back with new solo music. The Great Seungri was released Friday (July 20), and is fronted by groovy pop-rock track “1, 2, 3.”
With a clap-happy beat and perky guitar riffs driving the tune, “1, 2, 3” overflows with Seungri’s characteristic charisma as he tries to seduce the listener with his both wit and humor. “I will count up to three,” he sings in the chorus amid titular chanting. “You fall in love right away.”
The song was produced by Seungri with in-house YG Entertainment producer Teddy, while co-composed by the pair with Seo Won Jin and 24. During a live stream, the BIGBANG member reportedly said that "1, 2, 3" was initially planned to be released by popular girl group BLACKPINK, which is also signed to YG with BIGBANG.
Fitting with the tune’s throwback vibe, the music video for “1, 2, 3” is full nods to the '50s, featuring jukeboxes, throwback arcade games, vintage cars, and outfits that look like they could appear in remake Grease. Plot wise, Seungri is seen trying to win the attentions a woman, cheered on by his posse friends and dancers. Things seem to end with him jumping on stage to perform the song and then dancing with the girl, but a last minute twist reveals it’s all been in his head.
The Great Seungri, a play on the artist’s stage name that means “victory” in Korean, is the BIGBANG member’s first-ever LP. Along with the single, it features eight other tracks including the electro-laden "Where R U" featuring WINNER's Mino, the sweet "Love Is You" featuring R&B singer Blue.D, the breezy "Mollado" featuring iKON's B.I, and "Sweet Lie" with the EDM producer Dannic. Seungri is credited as a co-writer on each the album's tracks.
During an album release press conference in Seoul on Friday, the artist stated that he recognizes he works better while working in a group but opted to return with new solo music to fill the “void” that fans feel with BIGBANG’s four other members currently enlisted in South Korea’s military.
According to The Korea Herald, he also said that bandmate G-Dragon was the one who suggested that Seungri release solo music. Along with his career as one-fifth the iconic group, the star has pursued numerous business enterprises and pursued a career as a television personality.