Betty Who needs one thing greater than friendship in her heartfelt new single “Between You & Me,” launched Wednesday. Sparks fly between Who and her love curiosity on the acoustic pop observe, as she wonders in the event that they’ll ever be something greater than pals.
“Just between you and me/ Can’t assist however feeling we’re performing/ Like lovers do,” Who observes in a tender, breathy voice.
With its plucky guitar strings and uncooked, dreamy vocals, “Between You & Me” is a extra stripped-back method for the usually synth-pop singer, recognized for her feel-good grooves like “Somebody Loves You.” The music’s minimal method finally builds to a extra synth-textured beat, however Who’s sincere vocals stay on the forefront, carrying the emotional weight of the observe.
While “Between You & Me” sonically takes Who in a brand new course, it is usually one in all her first releases as a newly unbiased artist. The 27-year-old parted methods with RCA final 12 months after the discharge of her 2017 sophomore album The Valley. Who’s upcoming album Betty, set for launch in February, will probably be her first full-length launch as an unbiased artist. “Between You & Me” will probably be on the brand new album, as effectively three already launched tracks from her EP Betty, Pt.1.
Billboard caught up with Who simply after the discharge of “Between You & Me” to debate the inspiration behind the music and placing out her new music independently for the primary time. Listen to “Between You & Me” under, and take a look at our Q&A after the leap.
What was the inspiration behind "Between You & Me"?
I believe the overall inspiration is one thing that I've had such in depth expertise with. It's about having emotions for anyone, but additionally not likely figuring out in the event that they're truly emotions. Especially now with the best way we discuss to one another on-line, I believe human interplay and confrontation has gotten lots tougher. It's like an inside monologue of if I may say every little thing that I wished to say, that is could be it.
How does the extra stripped-back, acoustic sound of "Between You & Me" point out the place you're heading as an artist?
On my new album that we're ending up proper now, there aren't actually two songs that sound the identical. I believe emotionally it matches very well on the document. It's additionally type of an ode to me and the way I bought into songwriting. I used to be 14 with a guitar or a piano writing songs about my emotions. We had a complete electronically produced model of it earlier than the model got here to be in the best way that it's now. I desire this model a lot extra.
What can followers count on out of your new album?
The primary rule that I made myself abide by was: all that I need to do is make stuff that I believe is admittedly nice. If I believe it's a narrative that I need to inform, and I believe it's actually enjoyable to hearken to, I need to put it out. Before, I spent numerous time asking, "But how does this match on the document? I really like this music, however can I pull it off?" I type of don't take into consideration that stuff anymore. I believe that as a result of every music on the document is sort of totally different from the final, that in itself is what ties the document collectively.
Has releasing this album in singles, relatively than the finished undertaking suddenly, had any affect on the shaping of the album?
It seems like a physique of labor to me, though there are songs that got here out earlier than the album. I really like turning on an album and listening to it begin to end, and figuring out that anyone made a acutely aware choice to place the songs in there in that approach. I really feel like we reside in a singles world now, so the artwork of the album feels a bit bit prefer it's dying and it fills me with a lot pleasure to maintain doing it.
What has the expertise been like releasing your new music independently, in comparison with if you have been on a label?
Honestly, it's actually evening and day. When you're signed to a label, there's all of those expectations. Most of the time, I wasn't the one essentially placing that expectation on the music. That fixed strain and stress of figuring out that regardless of how profitable I turned, I used to be by no means going to be adequate...it clouded every little thing I did and made me really feel like I wasn't value something. I'm able now the place I'm fortunate sufficient to have a really small crew of people who find themselves right here as a result of they need to be. Wins and people victories really feel a lot extra validating even when they're 15 instances smaller than they have been once I was on a label.
Did you ever have any second ideas about making the choice to go unbiased?
I really feel just like the universe is just about exhibiting me again and again that I'm making the appropriate choice. Some of the good stuff that I've been capable of do in my profession has occurred, just like the Queer Eye factor, that got here a month after I turned unbiased. To me, this feels just like the universe going, "Hey, you probably did the appropriate factor. Here is your reward."
Do you have a look at these different albums you made whilst you have been on a label any otherwise now?
When I hearken to The Valley, I've numerous respect for myself for having the ability to come out and nonetheless make this document that I'm actually happy with to today. I nonetheless love the album, however I can't not hearken to it and listen to the unhappiness and the worry, and the tragedy of all of it. But the songs on The Valley are a few of my favourite to carry out reside. Especially in my exhibits, I'm by no means ever desirous about that.
After your profession actually took off previously six years, what are some belongings you discovered that you just assume impression the music you're creating now?
For The Valley, I wrote with what seems like each single author and producer in L.A. I spent nearly two years simply writing. If there have been 100 songs and so they put 12 out, that's numerous songs that by no means did something. That was one of many issues that made me loopy. I discovered that I simply wished to work with a small group and make the album, and make it actually private. That modified the entire music that I used to be writing.
What made you resolve to easily name your new album Betty?
For the primary time in a extremely very long time, I'm actually beginning to really feel like I'm myself once more. I used to be overly assured as a extremely younger individual. I believe the music business took numerous that away from me for a few years. I've gained all of that again and ten instances extra, as a result of I do know who I'm now in such a profound approach. That was the inspiration for the album title. This is simply me. That's the best way it's going to be now any longer.
Your music stays unapologetically completely satisfied, regardless of a development of pop music that's extra introverted. Why is it vital so that you can maintain that optimistic tone?
I really like being constructive. My fiancé makes enjoyable of me for it simply as a lot as folks on-line do. I really like every little thing. Especially lately, I simply really feel like there's a lot ache on this planet. As an artist, what am I going to convey into the world? More than something I need to convey pleasure. I need to make folks snicker, and smile and dance. You know when anyone will get become a superhero in a film? Their largest power is placed on hyper-drive and that's what will get amplified. That's how I really feel about my capability to make folks snicker and smile. Take that and multiply it by 10 million, and that's my superpower.