Surveying the insane mobs of humanity clamoring to get into Spotify's Best New Artist Grammy get together on the Hammer Museum on Thursday evening (Feb. 7) Spotify Global Head Of Music Nick Holmsten regarded round. "It's loopy, it's gonna be a fantastic evening," he instructed Billboard as he entered the fervent fray.
Watching as hundreds made their means into the most popular non-official Grammy get together — the one everybody had mentioned they have been going to all week — Holmsten couldn't assist however suppose again to a number of years in the past when Spotify entered the Grammy scene with a viewing get together at Chateau Marmont. Now, right here they have been simply 4 years later with a Grammy-esque lineup of six of the eight greatest new artist nominees enjoying — Dua Lipa, H.E.R. Bebe Rexha, Chloe X Halle, Jorja Smith and Margo Price (solely Greta Van Fleet and Luke Combs didn't carry out).
Spotify is the identify in music now. Wednesday evening, leaving the Grammy Producers And Engineers tribute to Willie Nelson, we bumped into a significant music supervisor and in discussing the plans for a busy Grammy week they mentioned, "Of course I'll be at Spotify, need to kiss the ring."
This celebration, the place Billboard bumped into Fall Out Boy's Pete Wentz and Bishop Briggs as a part of a celeb crowd that additionally included Quincy Jones, Rita Ora, Heidi Klum, Terry Crews and James Blake, was way more of a coronation than a celebration. And within the spirit of that it was huge and over-the-top. One solely want see the madness of a purple carpet extra congested than a mosh pit to really feel what an occasion this was.
Lipa, who carried out later that evening on the Warner Music Group get together, kicked off the evening with an outstanding three-song set that confirmed as soon as once more, win or lose within the Best New Artist class, that she has as a lot star energy and charisma as any new act in music as of late. She is a star in each means.
Her pal Bebe Rexha had some points with the group after they refused to sing alongside to her record-breaking smash "Meant To Be." When the trade viewers responded unenthusiastically to her entreaty to sing alongside, Rexha known as them out. "I labored too laborious for this second. I'm from Staten Island, New York, and I'm standing on this stage proper right here," she mentioned. "You're going to sing the f**king phrases if you understand the f**king music."
To her credit score, Rexha, like Lipa and Billie Eilish — considered one of a refreshing new breed of pop star that speaks candidly and oozes rock swagger — received the room to sing alongside on the second strive. No simple feat for a jaded L.A. trade gathering pushing at no cost drinks on the open bar and the array of pass-through appetizers consistently on faucet.
One needed to admire Rexha's candor and emotion. Ask any artist and they’ll inform you trade events aren't at all times the best place to carry out. But to Spotify's credit score they needed this evening to be true to the corporate's perception of music discovery. Holmsten proudly identified that Spotify believes in and champions discovery, therefore the very best new artist theme.
Many folks on this crowd could not have in any other case seen the closing set from H.E.R., Price's joyful three-song set, the magnificence of Chloe X Halle's six-song set or the majesty of Smith. All of them confirmed why they’re in the very best new artist class and left a memorable impression. But if there was one breakout star of the evening it was Spotify, who not less than for now solidified its place as music's largest famous person in 2019.