Becky G & Farina Close Empowering Year At Pandora's El Pulso L.A. Showcase

70

Becky G is having among the finest years of her life — one which even concerned assembly her idol, Jennifer Lopez — and he or she celebrated it by branching out past her consolation zone and partnering with Pandora's El Pulso to focus on her yr in Latin music.

"Being within the music business just isn’t simple," the Inglewood, Calif.-born rapper advised Billboard in the course of the El Pulso reside occasion in Hollywood on Thursday (Dec. 6), which featured the entertainer and fellow Colombian rapper Farina. "For ladies it's totally different. What we’ve to do to be accepted by society and the expectations are totally different [compared to men]."

Trap artist Farina, who was lately featured within the Play-N-Skillz "Otra Copa,” echoed these sentiments moments earlier than she hit to the stage to carry out at The Academy nightclub. 

"Being a part of a brand new technology of girls in music like Becky G, Natti Natasha and Karol G is gorgeous," mentioned Farina, whose yr of collaborations consists of touring with bachata king Romeo Santos and touring to Cuba to work on an album with Spanish recording artist Beatrice Luengo. "It's been a nonstop sort of yr and I ought to most likely be very drained, however as an alternative I really feel extra impressed to maintain going."

At 21, Becky G is already a veteran of the music business and a part of her platform, she mentioned, is ensuring the dialog to assist artists, particularly ladies. 

"There is numerous unity happening," Becky G mentioned. "We are headed in the suitable route, however do I believe we’ve an extended option to go? Hell sure, however there have already been many superb strides made to assist ladies."

The "Mayores" and "Becky from the Block" entertainer then made a clarification. 

"I'm not speaking a few world that's dominated by solely ladies the place solely ladies reside," Becky G mentioned. "I need to have the ability to co-exist with superb individuals. I need to be handled as an equal. I need to stroll right into a room and know that it's a two-way road and we are able to talk, collaborate and make magic. When everyone seems to be open for that dialog for true collaboration, that's when the magic occurs."

One of Becky G's largest moments in 2018 got here when she noticed Lopez carry out her All I Have present in Las Vegas, the place she was invited backstage to fulfill the favored international icon who has impressed the rapper/actress to dream massive.

"She is such a sweetheart," Becky G mentioned. "What do you say if you find yourself within the presence of J.Lo? You can't say something since you are simply in awe as a result of she's received that J.Lo glow… she's only a good particular person, superb."

Pandora is probably the most extensively used digital service amongst Latinos within the U.S., in response to Marcos Juárez, Pandora's head of Latin music programming/supervisor. He added that the West Coast progress of the El Pulso showcase will proceed although 2019 as a option to spotlight Latin music acts. 

Farina, who for years has ben a fan of Becky G, says that again in her native Colombia she was a significant fan of signers reminiscent of Shakira, Paulina Rubio and Thalia, however as a part of a brand new group of girls rising in music, she is going to proceed supporting and creating initiatives for women and men.

"Who would have thought that somebody like me from Colombia can be experiencing all this?" Farina mentioned earlier than being escorted to the live performance stage. "[There are] just a few Latin ladies in rap, so it's nice to be in that firm and I sit up for introducing new initiatives subsequent yr."