In an effort to reach a bigger Latin and Spanish-speaking constituency, St. Jude Children’s Research Hospital is launching a Spanish-language version of its “This Shirt Saves Lives” T-shirt. The shirt, and its companion campaign, will be officially unveiled Tuesday night (Oct. 15) at the Billboard Latin Power Players Summit Party with music artists Becky G and Christian Nodal.
Like its English-language counterpart, the "Esta Camiseta Salva Vidas" T-shirt will not be available for sale, but will be a gift to people who pledge to donate $20 a month to the research hospital. Those who get the shirt are then encouraged to snap a photo and post on social media with the tags @stjude #ThisShirtSavesLives.
“I’m thrilled to launch this campaign for a mission that means so much to me” said Becky G, who will speak at the Billboard Latin AMA Summit on Tuesday afternoon. “It’s cool to be part of a new cultural revolution that sees the power of music to impact — and save — lives directly. Whether you speak Spanish or not, this T-shirt is bridging a gap to help kids and families at St. Jude, and I can’t think of a better reason to be involved.”
St. Jude has a long tradition of partnering with Latin music artists, including Luis Coronel and Luis Fonsi, who have long supported the hospital.
Originally launched in December 2017, the This Shirt Saves Lives campaign has reached more than 1 billion people online and led to thousands of St. Jude donors, with more than 350 artists across all genres wearing the shirts. Those contributions are key to St. Jude, whose mission is to defeat childhood cancer and other life-threatening diseases and which does not bill families for treatment, travel, housing or food.
“Grounded on the influence of the Latinx community in every aspect of American life, the shirt ‘Esta Camiseta Salva Vidas’ came as a natural integration to a viral movement embraced by St. Jude supporters throughout the entertainment community,” said Rick Shadyac, president and CEO for ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “We couldn’t be happier to launch our Spanish-language version of This Shirt Saves Lives among these creatively-driven and influential artists who are driving some of today’s biggest trends and changes in our society while reaching new global audiences.”