Baja Beach Fest Announces Cardi B, Ozuna and J Balvin for Second Year

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Festival organizers speak increasing in 12 months two and Bad Bunny requesting to return.

Baja Beach Festival in Rosarito Beach, Baja California has introduced Cardi B, Ozuna, J Balvin and the return of Bad Bunny for its second annual 12 months. For its sophomore 12 months, the reggaetón/lure competition will increase to 2 days on the seaside from Aug. 16-17 in Mexico.

The competition will boast performances from Brytiago, Amenazzy, Alex Rose, De La Ghetto, Cazzu and extra after its profitable launch in 2018 by co-founders Aaron Ampudia and Chris Den Uijl who additionally placed on a number of occasions a 12 months on the well-known Papa’s and Beers in Rosarito Beach.

"When we did the competition [in 2018], we had 5,000 individuals making an attempt to get in who didn’t have tickets however simply assumed they might get them on the door," says Den Uijl, including we realized "we may positively do two days subsequent 12 months and increase the grounds. So we're going from 15,000 attendees to 30,000 a day."

Having completed primarily indoor hip-hop reveals within the Baja market, the organizers determined to place a single-day competition on the sand in Rosarito and hosted the primary Baja Beach Fest with Bad Bunny, who organizers say requested to return for 12 months two.

“Working on tons of digital and multi-genre festivals, I felt like there was a very massive void, the underserved market being the Latino American inhabitants,” Den Uijl tells Billboard. “We didn’t wish to exploit the reggaetón Latin world by integrating a bunch of multi-genre. We actually needed to create a spot for them to name their dwelling. Our concept of doing it on the white sand seashores of Rosarito mimics a whole lot of the Caribbean Latin tradition the place this music actually comes from.”

The co-founders defined that Cardi B’s efficiency may have a "Latin integration" whereas Bad Bunny requested to return.

"We didn’t have the intention of reserving [Bad Bunny] once more," says Den Uijl, who provides that he and Ampudiav have been hesitant to repeat themselves. "Bad Bunny pushed us. They reached out to us and made it a mission to be again on the competition."

Prior to saying the lineup, Baja Beach Fest did a blind presale, promoting out its allotment of VIP packages in 20 minutes and blasting via their two-day common admission passes in a matter of hours.

"They belief what we constructed and so they know it will be one thing massive and distinctive," Ampudiav says of the demand.

"I’ve by no means seen such an engaged viewers and a lot positivity from a first-year occasion particularly," provides Den Uijl.

Following the sold-out presale, common admission and VIP tickets are at the moment on-sale at BajaBeachFest.com.