The exclusive collection is in partnership with Footaction to benefit the Latin Grammy Cultural Foundation.
The 20th annual Latin Grammys are this week, and to celebrate Latin music’s big night, the Latin Grammy Cultural Foundation partnered with Footaction and streetwear designer Guillermo Andrade for an exclusive capsule collection inspired by some of the 2019 nominees.
Andrade worked a selection of T-shirts within the collection inspired by artists such as Bad Bunny, Christian Nodal, Sebastian Yatra and Greeicy to interpret their individual and signature styles into limited-edition graphic tees. He also created two Latin Grammy Awards tees highlighting its statuette.
"Being asked by Footaction to create pieces for the Latin Grammy Cultural Foundation is an honor,” Andrade said in a press statement. “Creating imagery for Bad Bunny, Greeicy and Sebastian Yatra, and knowing that it benefits a worthy cause, is a special moment in my career. The color, the love and the soul of their music brings joy to so many and I’m excited to share how much they inspire me.”
A portion of the proceeds — $5 from the sale of each shirt — will benefit the Latin Grammy Cultural Foundation, whose mission is to further international awareness and appreciation of the significant contributions of Latin music and its makers to the world’s culture, through college scholarships, grants, and educational programs.
The capsule is rooted in Footaction’s No 1 Way platform, celebrating individuality and champions the different roads to success, while creating an open stage for creators across music, art, and design to share their stories.
“We’re excited to partner with Guillermo Andrade in support of the Latin Grammy Cultural Foundation,” said Richard Mcleod, Vice President of Marketing at Footaction. “Guillermo is a visionary designer who bridges art, politics, culture, and music. He, along with the musical artists from which he drew inspiration, embody the spirit of No 1 Way and we’re thrilled to launch this project and celebrate the individual paths to success that these creative forces have forged.”
President/CEO of the Latin Recording Academy Gabriel Abaroa Jr. added: "We're thrilled to unveil these limited-edition designs to celebrate a once in a lifetime 20th anniversary of the Latin GRAMMY Awards in collaboration with Footaction, these four talented artists and designer Guillermo Andrade. This collection continues to forward our mission of enhancing Latin music around the world and it's also a testament to what the U.S. Latin community can achieve when we work together."
The collection is available online and one the Frenzy App for a limited time.
See photos below: