The video dated Oct. 11 on Bad Bunny’s Instagram account shows the Puerto Rican rapper drinking tequila and singing along to a song in Spanish set to strumming guitars. The caption reads: “Ready for the PORN HUB AWARDS but TOMORROW begins the X100PRE TOUR in Mexico!! I am ready CABRONES!!!! VIVA LA RAZA!!
It didn’t take long for fans to ID the song Bad Bunny was riffing to.
“Damn bro, who told you about Natanael Cano?” wrote one.
Cano is an 18-year-old from Hermosillo, Mexico, who plays corridos tumbados, a variant on the traditional corrido that incorporates hip-hop sensibility both musically (with rapping and chanting) and in thematic matter.
The song was Cano’s “Soy el Diablo,” a swaggering corrido tumbado about a guy who runs the streets.
Makes sense that Bad Bunny would find commonalities. Now, that little video on Instagram has led to a Bad Bunny remix of the track, which dropped Friday (Oct. 25), Rancho Humilde and distributed by Cinq Music
The collab was first suggested to both parties by Marissa Gastelum, who runs Latin artist relations at Apple Music.
“In September, Noah [Assad, Bad Bunny’s manager] called me and asked me what I thought of this kid,” recalls Gastelum. “He told me Bad Bunny really loves this song 'Soy El Diablo.' And I said, wait, lets do something!”
Gastelum called Jimmy Humilde, the owner of indie Rancho Humilde Records, to which Cano is signed. Humilde, who was worked to create an “urban regional” sound that appeals to a younger generation of regional Mexican fans, thought it was a great idea.
When Bad Bunny posted the Instagram video, “the regional urban community we’ve been building started sharing it,” says Humilde, who got the final Bad Bunny track less than 48 hours before its release.