Au/Ra Undergoes an Unexpected Transformation in Glitchy 'Emoji' Exclusive


Rising electro-pop singer Au/Ra has unveiled an unsettling video for her new single "Emoji," premiering solely on Billboard as we speak (Oct. 15). 

Directed by Sophia Ray, the beautiful, sci-fi-esque visible follows Au/Ra as she dances round an all-pink bed room, making use of her make-up like an everyday woman would, till she begins to find an unruly secret about herself. The faint of coronary heart ought to notice that some skin-peeling is concerned, however followers of Westworld will really feel proper at dwelling.

Indeed, the video continues the younger singer's theme of grotesque, twisted tales -- just like "Panic Room," her earlier single. “This music video has a core of darkish and emotional sentiments. I like creating content material like that, one thing with a plot twist that makes you suppose twice," the Ibiza-born, Antigua-bred singer tells Billboard in an emailed assertion. "It was undoubtedly a problem for me to movie this, however I'm so glad I pushed myself and have become this character for the day. It was an incredible and emotional expertise for me."

"Emoji" will seem on Au/Ra's upcoming EP X Games, set for launch on Oct. 19. 

Get a primary take a look at the brand new video beneath.