Podcasts have been the craze for a couple of years as they’re a implausible technique to get an inside view most issues within the music business, or some other business, relying on who’s internet hosting the discuss. Usually, they arrive with unique interviews and insider data that the general public craves. For this cause, it’s no shock that Atlantic Records has begun a brand new podcast initiative, manned by VP Tom Mullen, to provide their very own in-house content material in a delegated podcast studio of their New York fices.
Podcasts fer an incredible platform for storytelling, which would be the focus Atlantic’s new enterprise as CEO Craig Kallman and COO Julie Greenwald have commented, “Music-making is on the coronary heart our firm, and we have already got a state–the-art recording studio on the heart our fices. We have a relentless stream artists coming via the constructing, so the following logical step for us was to create an surroundings the place we may spontaneously seize them telling their tales and speaking about their music.”
The step looks as if a pure one as Atlantic has stored music on the heart their mission since Ahmet Ertegün based the corporate in 1947. Their listing podcast collaborators is but to be revealed however we’re assured that Atlantic has the power to make it to the forefront the podcast enterprise.