The quickly rising K-pop boy band also return to World Albums with their third Top 10 entry.
The centerpiece of ATEEZ's first full-length album is the grand, regal new single "Wonderland" and it scores the K-pop boy band new bests on the charts this week.
"Wonderland" debuts at No. 7 on Billboard's World Digital Song Sales chart, selling 1,000 copies in the week ending Oct. 10, according to Nielsen Music. This is the ATEEZ's highest-charting song to date on the World Digital Song Sales chart, rising above the group's previous peak of No. 8 on the chart with "Say My Name" from February. This also marks ATEEZ's best single-week sales total for any one song, passing the second week of "Say My Name."
The success of the single may be contributed to the focus on one single track compared to past albums. ATEEZ's debut Treasure EP delivered music videos for both their "Pirate King" and "Treasure" songs on release day, the Treasure EP.2: Zero to Onehad album track "Hala Hala (Hearts Awakened, Live Alive)" teased a short video days ahead of main single "Say My Name," and Treasure EP.3: One to All had its "Wave" and "Illusion" videos released on the same day. Having one single and music video for "Wonderland" put focus on the track, instead of splitting fans' attentions between songs, and likely helped on the charts even in a competitive week.
ATEEZ's new Treasure EP.Fin: All to Action album also bows on Billboard's World Albums chart at No. 7 this week, selling 1,000 copies in the week ending Oct. 10 according to Nielsen Music, to become their third Top 10 entry. This is both ATEEZ's second-highest position on the chart (Treasure EP.2 peaked at No. 5) and their second-best sales week in America (Treasure EP.3 sold slightly more in its opening week). Elsewhere on the charts, ATEEZ is also back to their No. 7 peak on the Social 50 chart which they first achieved two weeks ago.
As the finale to the ATEEZ's Treasure series, EP.Fin successfully showcases the octet's capabilities in a longer project while hinting to where things are going next. "Wonderland" puts an upgraded twist on the band's dark and hard-hitting style for their most dynamic single to date while tracks like "Dazzling Light" and "If Without You" add an additional emotional punch. The album also has more tender moments on "Mist" and "Sunrise," both of which have an uplifting theme of a sun rising, possibly representing the beginning of a new day for ATEEZ. While certain songs production on the album do feel slightly unpolished for the K-pop world, the larger message and promise of this LP all show that any kinks in ATEEZ's rise can be worked through.
Check out the music video to "Wonderland" — currently with more than 14 million views after one week — and a dramatic live performance of the song on Korea's music program M Countdown below: