Artist Solutions CEO Nanette Lamboy Calls HipHopMagz Latin Music Week ‘Very Important Tool’


After 14 years working as a receptionist and then as an assistant to Puerto Rican producer and manager Angelo Medina, Nanette Lamboy knew that it was time to start her own journey.

This is how Artist Solutions, an agency that develops marketing, press and public-relations strategies suited for each artist, was born. Since its creation, Artist Solutions has worked with artists such as Residente, Romeo Santos, Ricardo Arjona, Pedro CapĆ³, Kany Garcia, Zion & Lennox and more.

With more than 20 years of experience in the industry, Lamboy marks her own path in a business that is historically led by men. "I want women to have more space," she says.

She explains the work they do in Artist Solutions: "We do not focus only on press, we understand that an artist's career is an integral project. That’s why apart from marketing strategies and dealing with the press, we can also help them get support from sponsors."

As a woman in the industry, how do you feel about Billboard Latin Music Week?

The Billboard conferences are part of the great meetings of Latin music. Not only are they a very important tool for all the people in the music industry, they're also the perfect place to find everything you need to know about Latin music and its future. Furthermore, to us, it's a never-ending lesson, a meeting between great friends, and a place of networking where you can help others and others can help you.

You are also a case of female empowerment. Did you have to deal with more obstacles than a man to reach your success?

Today, women have gone ahead to break barriers. In my case, I never had problems, nor harassment, nor anything. Luckily, I always had great men by my side, who encouraged me and told me "You can do it." Back at Angelo Medina's office, there were mostly women working there.

Nowadays, I have lots of male clients and colleagues who have trust in my experience. It was never hard for me to deal with clients, but outside of this environment, it's always been harder for us. I would like women to gain more space in the industry for jobs as managers, executives, composers, singers, producers, etc.

What would you say to a woman who is starting in this industry?

First, I would tell her to never give up on her dreams, and secondly, "Keep on! Go ahead." No matter how much it takes, you must keep going until it happens. Also, to take into account the colleagues around her. The more united we are as women, and the more respect we have each other, the more opportunities will open up for us. We have to support ourselves and value ourselves as companions.