Kanye West began his foray into sneakers in 2007 when he secretly started working on a special shoe for Nike. If you’ve been a sneakerhead for a while, you’ll know that sneaker was the Nike Air Yeezy 1. When the shoe released in 2009, fans were mesmerized by the new design. With so much hype around the shoes, sneaker lovers were expecting a follow up to West’s creation. A few years later in 2013, they would get exactly that as the Air Yeezy 2 was revealed to the world. This model received even more hype, which was reflected in the resale prices. For example, the Air Yeezy 2 “Red October” goes for $8000 USD on StockX, while the “Net Tan” Air Yeezy 1 goes for $2250.
When Ye made his way to Adidas, the hype followed him. The Yeezy 750 was a huge success when it was released in February of 2015, with pairs selling out instantly. A few months later, the first version of the Yeezy Boost 350 was released with as much hype following suit. A full year later in September of 2016, West dropped the first colorway of the Yeezy Boost 350 V2, a shoe that is still seeing new models today. All of the shoes above share a common link: they were almost impossible to cop upon release.
Thanks to low stock numbers, surprise releases that caught sneakerheads sleeping, and ridiculous stacked raffle odds, your chances of securing a pair of Yeezys were practically zero. This created inflated resale prices that had sneakerheads mortgaging their houses to finally feel like they’ve copped the holy grail of shoes. Adidas and Ye caught flack at first for releasing shoes in such low stock numbers. At one point, West even promised that eventually there would be “Yeezy’s for everyone.” After the second release of the Yeezy Boost 350 V2 “Zebra” in June of 2017, this promise started to come to fruition.
The next round of 350 V2’s released after that were the “Yebra,” the “Beluga 2.0,” and the “Blue Tints.” Each pair came out in the fall of 2017, with only the “Yebra’s” being limited. As you can tell from the chart below, the “Beluga 2.0” and “Blue Tint” are among some of the highest produced version of this model.
In 2018, the “Butter” and “Sesame” continued to fulfill Kanye’s prophecy. Then, in September of 2018, Ye had a huge “Cream” restock which essentially made it possible for anybody to cop a pair if they wanted them. “The triple white 350 release fulfills YEEZYS democracy philosophy,” West wrote on Twitter. “Removing the concept of making limited product this is the most widespread release today.”