American Music Awards Push 135% Sales Gain for Taylor Swift, Shawn Mendes, Post Malone & More


The 2018 American Music Awards spurred a big in a single day gross sales acquire for songs carried out on the present, in line with preliminary gross sales reviews to Nielsen Music.

On Oct. 9, the day of the three-hour reside broadcast on ABC, the collected songs carried out onstage garnered a 135 % gross sales acquire, promoting a mixed 20,000 downloads -- up from eight,000 on Oct. eight. (Those figures embody Aretha Franklin’s variations of songs carried out in her tribute medley, and each Panic! on the Disco and Queen’s takes on “Bohemian Rhapsody,” however exclude newly launched tracks.)

Notably, any beneficial properties registered for the songs on Oct. 9 possible got here in only a few hours of time -- because the American Music Awards aired reside at 5 pm PT and eight pm ET.

Among the songs carried out on the present: Ella Mai’s “Boo’d Up” (up 183 %), Post Malone’s “Psycho” (up 150 %), Shawn Mendes’ “Lost in Japan” (up 397 %), Cardi B, Bad Bunny and J Balvin’s “I Like It” (up 43 %) and Benny Blanco, Halsey and Khalid’s “Eastside” (up 143 %).

Taylor Swift, who opened the present with a efficiency of “I Did Something Bad” and received 4 awards -- together with the highest trophy of the night, Artist of the Year, notched a 35 % gross sales acquire for her catalog of songs (rising to virtually four,000; up from almost three,000). A large chunk of that enhance is owed to “I Did Something Bad,” went grew from negligible gross sales on Oct. eight to just a little below 1,000 downloads bought (up 1,127 %).

Streaming details about carried out tracks will possible be accessible within the coming days.