Today (Aug. 22) dick clark productions announced a multi-year partnership between the American Music Awards and YouTube Music, making it the first-ever presenting partnership the annual awards show.
This partnership celebrates YouTube Music as a “go-to” music platform for streaming music, videos, live performances and more; music fans will be able to watch their favorite musicians and pop culture icons gather together to celebrate legends, newcomers, and record-breakers in the American contemporary music world.
“YouTube Music’s partnership with The American Music Awards is a natural extension the intimate artist-fan connection that is made possible on YouTube’s global platform,” said Angela Courtin, director, global head YouTube Music, TV and originals marketing, in a statement. “The American Music Awards are the world’s largest fan-voted awards show and YouTube is the world’s largest platform for discovering music with more than 1 billion fans each month coming to be a part music culture and engage with over 2 million artists who share their voices and art with the world.”
dick clark productions CEO Mike Mahan added, “YouTube brings global reach, awareness and engagement to the ‘American Music Awards’ unlike ever before. We look forward to enhancing the AMAs in a unique, innovative and immersive way.”
This year's American Music Awards will take place in Los Angeles, Calif. and will air on ABC on Oct. 9.