ALMA Awards to Return in Partnership With Fuse Media


The awards honor Latinos in entertainment.

UnidosUS, the longstanding Latino advocacy organization formerly known as the National Council La Raza, has partnered with Fuse Media to bring back the American Latino Media Arts Awards.

The ALMA Awards, which aim to improve "Latino representation and opportunities in entertainment, both behind the scenes and in the limelight,” are set to be held in the fall on a still unspecified date, according to an announcement from UnidosUS and Fuse. Details about the airing the awards show are to be announced “soon.” Fuse Media will be “the exclusive multiplatform media home” the awards.

“Now more than ever, Latinos must reclaim the narrative our place in U.S. society, and as always ALMAs is an opportunity to recognize and celebrate everything our community contributes to American culture,” UnidosUS President and CEO Janet Murguía said in the statement. “We are proud to have the ALMA Awards back as part our organization’s 50th anniversary, and to host the first ALMAs under our new name.” She added that “Fuse Media’s ongoing commitment to inclusion and chronicling the stories our community makes them a perfect partner in showing America the true Latino story.”

The upcoming awards ceremony will take place on a “re-envisioned show celebrating Latino heritage and leading entertainment and media personalities through an engaging, inclusive format…the newly minted ALMA Awards will accurately reflect the significant role Latino artists and culture plays in influencing society and entertainment in the United States and globally.”

The ALMA Awards have taken different forms on several networks over the years. They were born from a research study conducted by the NCLR and the Center for Media and Public Affairs that pointed out “the lack quantity and quality representation that Latinos received in the media.”

They were first celebrated in 1995 under the name the BRAVO Awards on Fox. Then a relatively new face on the scene, Jennifer Lopez was the first host, along with veteran actor Jimmy Smits. In 1998, they were first shown as the ALMA Awards on ABC. From 2003 to 2005, the ceremonies were not held, and ABC stopped airing the Latino awards altogether in 2009. Starting in 2011, they were aired on NBC. The awards ceremony announced for 2015 was cancelled. A statement from organizers at the time said that they were taking the opportunity to step back and assess how the role Latinos in entertainment had changed with the times.

“Fuse Media (and its predecessor SíTV), since day one, has been committed to building a unique entertainment platform to lift the voices Latinos and other underserved communities and in so doing, celebrate our diverse, multicultural nation,” Fuse Media CEO Michael Schwimmer said in the statement about the return the awards. “I cannot think a better way, especially today, to embrace this mission than by partnering with UnidosUS to reimagine the ALMA Awards.”