Terence Trent D’Arby’s ‘Who’s Loving You’ saw the biggest percentage increase in streams.
After Barack Obama posted his annual Summer Playlist on Saturday, Aug. 24, all 44 songs surged in sales, while nearly every song gained in streams, according to Nielsen Music, in the week ending Aug. 29 in the U.S.
With summer winding down, here’s a sampling of what Michelle and I have been listening to — some new, some old, some fast, some slow. Hope you enjoy. pic.twitter.com/BS5ri1lvxz
In the tracking week, only five of the collected tunes decreased in streams: “Mood 4 Eva,” “Señorita,” “Brown Eyed Girl,” “Boo’d Up” and “Old Town Road.” Why did these songs decrease? The most likely explanation is that, with the exception of “Brown Eyed Girl” (a classic rock staple), each song was recently popular and are on the decline. “Old Town Road” and “Señorita” were both No. 1 on the Billboard Hot 100 within the past month, while "Mood 4 Eva" and "Boo'd Up" both dropped off the Hot 100 in August and December, respectively.
While many of the sales totals for the given tracks were low (the majority hovering around 1,000 downloads sold or less), all 44 had substantial week-to-week percentage gains, comparing the week before Obama's post (week ending Aug. 23) and the week after (week ending Aug. 30).
Among the notable gainers: Terence Trent D’Arby’s 1987 song “Who’s Loving You,” which is a cover of The Miracles' 1960 track and appeared on his Grammy Award-winning debut LP Introducing the Hardline According to Terence Trent D’Arby. The song saw the biggest percentage increase in streams, compared to the other 43 songs on the playlist, gaining from 3,000 U.S. streams to 77,000 (a 2,732% increase).
Esperanza Spalding’s “Espera” saw the second-largest streaming gain after Obama’s post. The song, which appears on her 2008 sophomore LP Esperanza gained from 2,000 U.S. streams to 39,000 (a 2,057% increase).
Here’s a complete look at the number of streams all 44 songs earned in the week after Obama's post, complete with percentage gains from the week prior. Highlighted songs indicate tracks that saw a decrease in streaming totals:
Artist, Title On-demand streams in the U.S. in the week ending Aug. 29, according to Nielsen Music (percentage gain from the previous week)
1. Drake featuring Rihanna, “Too Good” 1.1 million U.S. streams (up 23%)
2. The Spinners, “I’ll Be Around” 765,000 U.S. streams (up 23%)
3. Beyoncé, JAY-Z & Childish Gambino featuring Oumou Sangaré, “Mood 4 Eva” 1.2 million U.S. streams (down 3%)
4. Maggie Rogers, “Burning” 440,000 U.S. streams (up 32%)
5. The Avener & Phoebe Killdeer, “Fade Out Lines (The Avener Rework)” 210,000 U.S. streams (up 95%)
6. Lizzo, “Juice” 6.4 million U.S. streams (up 25%)
7. Steely Dan, “Reelin’ In The Years” 956,000 U.S. streams (up 5%)