UTA has hired marketing veteran Alisann Blood as co-head of music brand partnerships, the company announced Tuesday (Oct. 29). Based out of Los Angeles, she brings more than a decade of experience in the space. She will serve alongside Toni Wallace and report to David Zedeck, UTA’s head of worldwide music.
Blood previously served as senior vp brand partnerships at Maverick Management, where she led marketing efforts and paired Maverick’s clients with top-tier consumer brands. Prior to Maverick, she worked at Crush Music, Capitol Music Group and Steve Madden.
"With Alisann’s addition to our world-class team, we are further solidifying our market-leading position in the music brand partnerships space,” said Wallace in a release. “Alisann's skillset and experience will exponentially impact opportunities for all of our music clients around the globe.”
“I have long admired UTA as a best-in-class company for the work they do on behalf of their clients,” said Blood in a statement. “Toni has built a remarkable business and an incredible team in Music Brand Partnerships, and I couldn’t be more excited to jump in and contribute to the group’s continued growth and success.”
Blood is a national board member of Musicians on Call, an organization that brings live and recorded music to the bedsides of patients in healthcare facilities. She is also an adjunct professor at her alma mater, Syracuse University.
Wallace joined UTA in 2017 and has grown the music brand partnerships team to include 10 employees, who operate out of UTA’s offices in Los Angeles, New York, Nashville and London. Over this time, the division has secured more than 250 partnerships and collectively supported over 1,000 artists globally with deals worth more than $10 million. Those acts include Post Malone, Chance The Rapper, The Jonas Brothers, H.E.R., X Ambassadors, Common, Tierra Whack, Young Thug, Jimmie Allen and many more.
Additionally, the division has led sponsorships for several artist-curated festivals including Post Malone’s inaugural Posty Fest, H.E.R.’s first-ever Lights On festival, Y.G.’s The Boogie, A Day to Remember’s Self Help Fest, Excision’s Lost Lands and Bass Canyon, and Paramore’s Parahoy. The team is also spearheading partnerships for the second installment of Posty Fest in November 2019, which is doubling its capacity with a move to AT&T Stadium and counts Arnette, Bud Light, Crocs, HyperX, Madrinas Coffee and more as corporate partners.