'Loving Is the Way' is the first taste of the new EP, out next month.
Alex McArtor's various calling cards -- alternative with a '90s flair, classic rock, upbeat pop -- are on display with "Loving Is the Way," the teen's newest release. Billboard has the premiere of its music video today, Sept. 11.
The clip finds McArtor dancing and singing her way through the oceanside boardwalk of Atlantic Beach Park in Westerly, R.I., largely abandoning the more weighty lyrical vibe the song emits.
"The 'Loving Is The Way' video was kind of an all things go type of deal," McArtor tells Billboard. "Although the song is serious and represented an emotional time for me, I didn’t want things to be all serious and dramatic in the video. So I pretty much just goofed around this moody little beach town and people followed me with a camera.
"It was fun and easy. I wasn’t trying to make the video a cinematic masterpiece, or overthink it. I just wanted to have fun and dance around."
"Loving Is the Way" is the first taste of a new EP for the Texas-bred, 17-year-old McArtor, the follow-up to debut EP Spoken Word, titled Heart Talk Vol. 1.
“Heart Talk Vol. I is the first release of a broader, deeply personal collection of songs I wrote over the last year or so," she says. "The collection was a therapeutic release of emotions for me and loosely based off of a few relationships that I had: young love, getting hurt, hurting others and being a little bit batshit crazy."
Heart Talk Vol. 1 is set for an Oct. 18 release. Check out the new video below.