Adidas Running has today unveiled new colorways the beloved UltraBoost and an updated version the UltraBoost X, as part the brand’s new campaign “Energy From The Ground Up.”
RELATED: Nike Introduces Derek Jeter Inspired “RE2PECT” Air Jordan 1 Flyknit
According to Adidas, the ventilation holes the original UltraBoost return to the upper across the foot’s key sweat zones – the cage and forefoot. Combining this with a newly developed PrimeKnit composition, designed for reduced stretch to provide runners with a prime fit and additional support, the UltraBoost is a truly unique proposition. The silhouette also features a high-tech Fit Counter integrated within the heel to enable free movement the Achilles tendon while complementing the built-in BOOSTTM midsole, providing the wearer with adaptability, cushioning and energy return.
The new UltraBoost X takes learnings from the UltraBoost Uncaged and the Adizero Sub2 running silhouette, in which the cage and support features moved to the inside to give the silhouette a sleeker aesthetic for women. Fusing this aesthetic with modern, female-specific design features, including the Adaptive Arch, which permits the PrimeKnit Upper to mold to any foot while moving in sync with the wearer’s running style, the UltraBOOST X guarantees style and function. The integration a purposely sculpted BOOSTTM midsole complements the Adaptive Arch design, allowing the elements to work together to provide enhanced support and cushioning. A 3D Sculpted Heel Counter is also designed to allow the Achilles tendon to flow vertically while keeping horizontal movements on lockdown.
The Adidas UltraBoost and UltraBoost X colorways shown in the gallery above will be available on adidas.com for $180 starting tomorrow, February 21 and in adidas stores worldwide starting February 28th.