Seemingly out of nowhere, Adidas dropped its MiAdidas function which allowed customers to customise their very own pair of kicks. From Superstars to UltraBoosts, shoppers had been capable of put their very own distinctive spin on their favourite Adidas silhouettes. Well, that initiative has now been discontinued however Adidas has provided to touch upon all of it with a press release courtesy of Sole Collector.
Per Sole Collector:
“We’ve made the strategic choice to shut our customized footwear enterprise, miadidas. We imagine that the way forward for customization lies in co-creation, and we’re working diligently to supply a brand new expertise for the patron who desires to hitch within the creation of our merchandise at a deeper stage. Thank you for being a fan of miadidas, and we will promise a good higher digital expertise sooner or later.”
Image through Adidas
Based on their response, it seems as if one thing new is on the way in which, though there aren’t actually a ton of particulars on it simply but. Nike only recently modified the title of the “Nike ID” marketing campaign to “Nike By You” which simply goes to point out that firms are searching for higher methods to convey customization to the general public.
Are you dissatisfied by Adidas’ choice to discontinue MiAdidas?