A$AP Ferg has taken his passion for shopping and all things fashion to a whole other level. As previously hinted, A$AP Ferg and actress Ellie Fanning were commissioned to write and record an updated version "Moon River" for Tiffany & Co. The jewelry has long been associated with men and women waltzing into the store on the occasion their engagement or marriage, sometimes at the expense their life-savings. The company was forever immortalized by Audrey Hepburn's classic performance in Breakfast at Tiffany's, the song "Moon River" appearing in the soundtrack.
The 2018 Spring Campaign: Believe In Dreams, as directed by Frances Lawrence, has Ellie Fanning parading through the streets New York as the living embodiment the Statue Liberty. From there, it all goes haywire. The regular attendants in the street abandon their job posts and dance behind Fanning. The director the video is careful to capture close-ups the Tiffany & Co. ring worn by the actress, several pairs earrings, and even a stackable bracelet set, all to the tune A$AP Ferg's bejazzled verse. This isn't the first time Ferg has gigged in the industry. In 2017, the A$AP Mob starred in a denim campaign for Calvin Klein.