Taylor Swift’s Reputation Tour kicks f Tuesday (May 8) in Glendale, Arizona -- and before it even starts, it’s already one the most talked-about and highest-grossing tours its kind in recent memory. With support acts like A-listers Charli XCX and Camila Cabello, and a long track record headline-grabbing global treks, Swift is set to dominate this run stadiums.
In honor the upcoming Reputation Tour, here’s a crash course on Swift’s various tours from 2009 to the present day to give her fans a sense how far she’s come.
Start Date: April 23, 2009 End Date: July 10, 2010 Shows: 118 Box fice revenue: $66.5 million Countries: United States, Canada, England, Australia, Japan, The Bahamas
Swift’s debut concert tour was an ambitious success from the get-go, taking the singer around the globe with guests Kellie Pickler and Gloriana. But even higher-prile guests teamed up with Swift at various times, including appearances from Justin Bieber on the U.K. leg and other cameos by John Mayer (May 22, 2009), Faith Hill (September 12, 2009) and Katy Perry (April 15, 2010).
These shows featured multiple costume changes, graphic and visual elements designed by Swift herself and a fairy-tale castle that a press release claimed to be “illumined by more than a million lumens light.”
Speak Now World Tour
Start Date: February 9, 2011 End Date: March 18, 2012 Shows: 110 Box fice revenue: $123.7 million Countries: United States, Canada, Australia, New Zealand, Singapore, Japan, Philippines, Hong Kong, Belgium, Norway, Germany, Netherlands, Italy, France, Spain, Ireland, Northern Ireland, Belgium
The second outing for Swift brought her to even more far-flung parts the world -- and nearly doubled the box fice revenue the Fearless tour. Special guests were diverse and unpredictable -- Swift opted to surprise fans with duets with the likes Jason Mraz, Nicki Minaj, Justin Bieber, Usher, T.I. and many others.
Another brilliant move was the use acoustic cover versions that paid tribute to a local artist in certain cities. This was to include elements spontaneity in what might have been a rehearsed, pre-programmed show, with Swift saying this: “You'll have a lot people who will come to more than one show, and I want them to get a different experience every time." And the moments that resulted are almost too many to mention, from a moving performance “Fire and Rain” with James Taylor at Madison Square Garden to rousingcovers Switchfoot, Fall Out Boy and many others.
Start Date: March 13, 2013 End date: June 12, 2014 Shows: 86 Box fice revenue: $150.2 million Countries: United States, Canada, New Zealand, Australia, United Kingdom, Germany, China, Japan, Indonesia, Philippines, Singapore, Malaysia
Swift’s fourth studio album marked a stark genre switch for the singer. Initially known for her seamless blending country and pop, she made a hefty effort to remove herself from the barriers the former upon the release Red’s lead single, “We Are Never Ever Getting Back Together,” and even more so with the dubstep-tinged “I Knew You Were Trouble” that followed.
Red was full sonic shockers, so it was only natural for the eponymous supporting tour to match. By this point in her career, Swift was “feelin’ 22,” and made her growth clear by entering the stage to Lenny Kravitz’s “American Woman” (having previously used Tom Petty’s “American Girl”). Before embarking on the Red Tour alongside opening act Ed Sheeran, Swift told Billboard she intended for the tour to “be a big representation this record.”
The Red Tour -- her third -- was flashy, incorporated circus elements and took full advantage the stadiums that had now become the norm for her concerts, and was highly well-received critically. It also smashed the record for all-time revenue for a single tour by a country artist (even though most would probably agree she had fled the country coop by then).
1989 World Tour
Start Date: May 5, 2015 End Date: December 12, 2015 Shows: 85 Box fice revenue: $250.7 million Countries: Japan, United States, Germany, Netherlands, Scotland, England, Ireland, Canada, Singapore, China, Australia
Swift’s fourth time around obliterated her previous box fice revenue and delivered an electrifying show that reached many new heights for the superstar -- literally, as she danced on a massive rotating platform the entire duration “Shake It Off.” But for those who weren’t so lucky to be one the 2 million-plus fans in attendance, Apple Music released a concert film shortly after the tour wrapped. The 1989 World Tour Live special was filmed at Swift’s Sydney, Australia show, during which Mick Jagger was called in for a spontaneous guest appearance.
In fact, the 1989 World Tour included a massive roster nightly special guests, some whom weren’t even musicians. Ellie Goulding, Alanis Morissette, Fifth Harmony, Fetty Wap, Justin Timberlake, Lisa Kudrow (performing as her Friends character Phoebe), Selena Gomez and even Ellen DeGeneres were among Swift’s celebrity friends to help her take the stage for the spectacle.
Reputation Stadium Tour
Start Date: May 8, 2018, End Date: November 9, 2018 Shows: 51 (so far) Countries: United States, England, Ireland, Canada, Australia, New Zealand (so far)
The mega-pop star’s team took a different approach in regards to tour sales for the Reputation Tour, partnering with Ticketmaster by incorporating incentives to “advance your spot in line” for ticket access, minimizing bots snatching up the tickets before deserving Swifties could. Swift has already broken an attendance record previously set by One Direction for her opening Phoenix show, and it’s projected to be one the biggest tours in history. As for the rest what the Reputation Tour has in store, we’ll just have to wait to see what we made her do, starting tomorrow.