By now, Taylor Swift fans are used to that something extra the singer likes to give them. From endless Easter eggs to peeks at her journals and pop-up shops, Swifties have been spoiled so far with the promotional push for the singer's seventh album, Lover.
The singer has found ways to reach out to Swifties all around the world over the past few weeks, from colorful billboards in China to personalized notes from the singer on the back of Lover album receipts in Japan, a full-page New York Times ad and an Instagram filter.
Check out some of the most creative promotional efforts below.
A special-edition Japanese release with CD/DVD combo in a paper CD case that looks like vinyl.
Okay, so boxset is exactly the same as the one sold internationally. japan sells regular one; Japanese translation lyrics with plastic CD case. There is special japan edition which has CD+DVD(ME!/YNTCD MV n behind the scenes) in paper made CD case (kinda like vinyl looking) pic.twitter.com/GVj40CE4RX
A user posted a receipt from a record store in Japan that featured a scanned message from Taylor.
Her New York pop-up shop -- a collaboration with designer Stella McCartney -- features items with vintage graffiti-inspired writing, full of pastel clouds, airbrushed jackets and a reusable water bottle.
Stopped by the NYC pop up shop to celebrate Lover with the people who have made this week so insanely fun. Shout out to @CapitalOne for making the shop so NICE -- Love you guys so much! EVERYONE LOOKS SO CUTE IN THEIR STELLAxTS MERCH pic.twitter.com/6aGjEkydTB
A Spotify-sponsored "Cruel Summer" lyric mural in Williamsburg, Brooklyn.
--| “Cut the headlights. Summer’s a knife. I’m always waiting for you just to cut to the bone. Devils roll the dice. Angels roll their eyes. And if I bleed you’ll be the last to know.” #Loverpic.twitter.com/73UVhWDXNg