Bad Bunny fans flipped out when the Puerto Rican singer dropped his first-ever Regional Mexican collaboration on Oct. 25, joining rising artist Natanael Cano on his track “Soy El Diablo,” an urban-corrido about a guy who runs the streets.
Billboard’s Leila Cobo described the 18-year-old from Hermosillo, Mexico, as an artist who plays corridos tumbados, a variant on the traditional corrido that incorporates hip-hop sensibility both musically (with rapping and chanting) and in a thematic matter.
But before Bunny and Cano teamed up, there was a wave of Regional Mexican acts and urban artists testing out the game-changing trend.
Leave it to Piso 21 to prove that a fusion between pop-urban and regional Mexican music is not only possible but quite the mix. In September, the Colombian group premiered "Pa' Olvidarme de Ella" in collaboration with Christian Nodal. The four-minute track has the best of both worlds, perfectly melding Latin trap and ranchera. Yes, they did that! In the song, Piso and Nodal sing about a girl who did them wrong and are trying everything possible, including drinking their sorrows and getting buried alive, to forget about her.
Luis Coronel & Play-N-Skillz
Luis Coronel’s “Que Bomba” in collaboration with Play-N-Skillz perfectly combines Coronel’s Regional Mexican essence and Play-N-Skillz’s creative, experimental sounds in a refreshing electro-cumbia bop with hints of reggaeton. The fun music video shows the boys crushing over a beautiful girl against the backdrop of western-inspired scenery. On the Regional Mexican Digital Song Sales chart, “Que Bomba” debuted and peaked at No. 15.
Natanael Cano & Bad Bunny
Bad Bunny rarely posts on Instagram, but when he does, he’s drinking tequila and jamming to urban corridos. On a video dated Oct. 11, the Puerto Rican rapper is seen singing along to Natanael Cano’s “Soy El Diablo,” ahead of his appearance at the 2019 Pornhub Awards and kicking off his X100Pre tour in Mexico. Less than two weeks later, Bunny jumped on the remix, keeping Cano’s corridos tumbados melodies and adding his rap verses about a guy who runs the streets.
Pipe Bueno & Maluma
Jumping on the trend before everyone else was Pipe Bueno and Maluma, two of today’s beloved artists hailing from Colombia. In 2016, the two dropped “La Invitación,” a romantic bop that fuses Pipe’s heartfelt ranchera and Maluma’s catchy urban-pop melodies. Although he’s Colombian, Pipe Bueno’s music is influenced by Regional Mexican, having a few mariachis and norteño songs up his sleeves.
Jessi Uribe, Jhonny Rivera & Andy Rivera
While most Regional Mexican acts are testing the urban waters, Colombian reggaeton singer Andy Rivera is doing things the other way around. In “Alguien Me Gusta,” released on Sep. 19, Rivera teamed up with Colombian mariachi singers Jessi Uribe and Jhonny Rivera to drop a norteño jam about a man who rather swallow his feelings than tell the girl he likes that he likes her. “I like someone but I can’t tell her because she already has her life and I can’t destroy it.”
Adriel Favela & OVI
Earlier this year, Adriel Favela surprised his fans by dipping his toes into the reggaeton scene. On March 8, the Mexican-American artist teamed up with rising reggaeton artists Ovi and Yenddi to drop “Cuando Me Ve,” an infectious urban bop with flairs of Latin trap. The track and music video has been removed from social media and digital platforms for reasons unknown to Billboard. However, in an interview posted by Gerencia 360, both artists talk about their Regional Mex and urban collaboration. Watch it here.