21 Under 21: How Managers for Billie Eilish, Khalid and Bhad Bhabie Keep Their Clients on the Right Path


When it involves overseeing the profession of a rising younger artist, forging a detailed bond is crucial. Just ask managers Courtney Stewart (Khalid), Adam Kluger and Dan Roof (Bhad Bhabie), and Brandon Goodman and Danny Rukasin (Billie Eilish), who’ve overseen their shoppers from the beginning. Each explains the worth of putting a steadiness between private and non-private life for his or her artists.

Danny Rukasin​, Manager, Hard eight/Working Group

“It’s necessary that [Billie] stays a youngster as a lot as she will. [Me and Brandon Goodman, her co-manager at Best Friends] attempt to tempo every part so we’re not overwhelming her with too many calls for. It’s not straightforward to do. We’re additionally aware that artists want real-life experiences to be impressed, and the purpose is to by no means lose sight of that. We attempt to make room the place we will, particularly when she’s on tour and in these superb cities everywhere in the world. We carve out days for [her and her family] to journey like different households do when their daughter isn’t a budding star.”

Brandon Goodman, Manager, Best Friends
"The important pitfalls we attempt to keep away from could be to do something that isn’t 100% genuine to who Billie is as an artist.  I feel it may be straightforward to get caught up and conform to a possibility as a result of it pays properly or due to the chance for publicity, however Billie, and we as administration, don’t have any concern saying no if it doesn’t really feel 100% proper to her and her model."

Courtney Stewart, CEO, Right Hand Management

“I’m like a big-brother determine to Khalid. I used to be there when he was only a child in highschool with no following or music out. I feel that has helped us strengthen our relationship exterior of the business. My model, particularly with a younger act, is to make them find out about their funds, investing and the way their profession — I hate to say it — might finish tomorrow. The extra he’s educated concerning the enterprise, the extra future success he’ll have. There are so many peaks and valleys that it’s all about sustaining.”

Adam Kluger​, Founder/CEO, Kluger Agency

“Me and my administration accomplice, Dan Roof, don’t see our jobs as merely being managers. We’re household. Danielle [Bregoli, aka Bhad Bhabie] was in a really dangerous place, round very dangerous individuals, once I first signed her. Lately, music has been her life, by alternative.”

This article initially appeared within the Oct. 13 concern of Billboard.