2018 CMA Awards Spur 521% Sales Gain for Kacey Musgraves, Kelsea Ballerini, Luke Combs & More

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The 2018 Country Music Association (CMA) Awards spurred an enormous 521 p.c U.S. gross sales achieve for the songs carried out on the Nov. 14 dwell ABC-TV broadcast, in line with preliminary gross sales information reported to Nielsen Music. Collectively, the tunes carried out on the present offered a mixed 58,000 downloads on Nov. 14 and Nov. 15, up 521 p.c as in comparison with the 2 earlier days (9,000 mixed on Nov. 12 and Nov. 13).

The gross sales figures above are for the entire tracks carried out on the published, save for 2 new songs launched to coincide with the CMAs (Brad Paisley’s “Bucked Off” and Midland’s cowl of “East Bound and Down”) and Garth Brooks’ “Stronger Than Me” (which has not been commercially launched). However, the numbers do embrace Jerry Reed’s unique tackle “East Bound and Down.”

Some of probably the most notable gainers of the night embrace Kacey Musgraves’ “Slow Burn,” which offered four,000 downloads on Nov. 14 and 15 — up 6,593 p.c as in comparison with its gross sales sum on the 2 earlier days (a negligible quantity). “Slow Burn” father or mother album Golden Hour gained the CMA award for album of the 12 months and in addition rallied in gross sales. It offered an estimated 2,000 copies on Nov. 14 and 15 — up 1,021 p.c as in comparison with its gross sales sum over the earlier two days (a negligible determine).

Other large gaining songs that had been carried out on the CMAs embrace: Carrie Underwood’s “Love Wins” (three,000; up 1,043 p.c), Chris Stapleton’s “Friendship” (1,000; up 7,463 p.c), Keith Urban’s “Never Comin’ Down” (four,000; up 1,308 p.c) and Kelsea Ballerini’s “Miss Me More” (5,000; up 1,628 p.c).

The largest promoting CMAs-performed tune on Nov. 14 and 15 was Luke Combs’ “She Got the Best of Me” (6,000; up 281 p.c).