Years & Years' Olly Alexander Stars in World Suicide Prevention Day Campaign

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Today marks the 15th World Suicide Prevention Day, and a new campaign that focuses on supporting queer and trans youth at risk suicide features Years & Years frontman Olly Alexander.

Helmed by British queer publication The Gay Times and U.K. helpline Switchboard, Alexander poses with a Pride flag with the red and blue stripes -- which symbolize life and harmony -- torn f to commemorate LGBT youth who have attempted suicide.

“This is the flag we shouldn’t be proud ,” says Alexander, before citing devastating statistics about suicide among LGBT people, including the fact that over 35 percent LGBT youth have experienced suicidal ideation due to discrimination and mental health struggles. The severed flag, in effect, symbolizes the 2 in 6 LGBT people who attempt suicide.

“As we mark the 40th anniversary the original Pride flag, let it remind us how far we’ve come, but also the work we have to do to keep our communities safe and well,” he continues. "Help us break the silence and save our LGBTQ youth from disappearing."

Watch the video below:

If you or a loved one are experiencing thoughts suicide or other personal crises, there are safe, free resources available to guide you through difficult periods. Contact the Trevor Project's TrevorLifeLine at 1-866-488-7386, the National Suicide Prevention Hotline at 1-800-273-TALK, or the Crisis Text Line at 741741.