Since he took the ultimate gamble and rolled the dice in opening Big Machine Records in 2005, Scott Borchetta has a dynamic batting average in the entertainment industry, launching the careers Taylor Swift, Florida Georgia Line, and Carly Pearce. His latest triumph is the success the Canadian TV series The Launch, which is gearing up for its second season. CTV announced that casting for Season 2 the series is now open. Borchetta knows more than anyone the entertainment landscape is always changing, so to get another season is something he doesn’t take for granted.
“It’s a great testament to the show concept, and a great song from a great writer/producer, and the right artists,” Borchetta told Billboard. “It’s super gratifying. It was amazing just to get it on the air.”
Aspiring artists can prep their auditions for this once-in-a-lifetime opportunity to work with some the biggest names in music and to record a new original song written by some the best songwriters in the world. The deadline for submission is Monday, June 11 at 11:59 p.m. ET. For all casting details and updates, including instructions on how to apply, fans can visit CTV.ca/TheLaunch or follow The Launch on social media.
Show us you ROCK!-- Casting is now open for season 2 #TheLaunch: https://t.co/0bOnvHNaFx pic.twitter.com/rsbrNhaoGT— The Launch (@TheLaunchCTV) May 20, 2018
"As The Launch continues to attract attention around the world, we're thrilled to be back in production with this unique Canadian format," said Randy Lennox, President, Bell Media and Executive Producer The Launch. "We can't wait to discover the next group hit-making artists in Season 2."
Borchetta – who has done work before on the small screen, including a mentoring stint on American Idol – says that the small screen didn’t require much in the way getting used to.
“It’s pretty much what I do every day,” he says. “I’m being myself when the camera is rolling. I do think that more than anything, it’s made me sharpen my A&R skills. You have to be so decisive very quickly on what might work and what won’t work. That part has been really incredible.”
Among the 30 artists cast to appear in The Launch last season, the series’ six singles by chosen artists continue to hit the high notes with audiences across Canada and around the world:
Elijah Woods x Jamie Fine’s “Ain’t Easy” was certified Platinum in Canada in early May and is still growing in popularity among audiences. The first four singles from the series’ chosen artists (POESY’s “Soldier Love,” Logan Staats “The Lucky Ones,” Elijah Woods x Jamie Fine’s “Ain’t Easy” and The Static Shift’s “Wide Awake”) soared to No. 1 on iTunes Canada immediately following release. The sixth and final single, “Giants” from 13-year-old Toronto resident Ethan Young, vaulted into the Top 5 on iTunes’ pop chart and Top 10 in all genres following release, while Jayd Ink’s “Codes” debuted at No. 7 on iTunes’ pop chart.
Breakout artists from Season 1 The Launch have secured single representation deals with Big Machine Label Group, including Elijah Woods x Jamie Fine, The Static Shift, Logan Staats, POESY and Ethan Young. All songs released have surpassed close to 12 million streams internationally to date.
The show also has a diverse mix mentors, including Shania Twain, Boy George, Jennifer Nettles, and Nikki Sixx. If those names are any indication, it’s a safe bet that season two should not lack for star power.
Borchetta promises some exciting tweaks in the show’s format – ones that should give viewers a unique perspective about the music business. “The great thing about being on air in Canada is we were able to go and give birth to the show and try some different things. There are certain things about television that just work, and we’ve been able to make adjustments that will make the show even tighter. We’re adding a lot about the recording process in the middle the show and helping the audience understand how we’re going to make a record in that one hour."